It’s 2010- time to start moving on those resolutions.

Happy New Year Loyal Bloggers


We’re going to wrap out arms around this Web 2.0 thing one way or another. We could sure use your help. Chime in. Please. It seems many of us have a great handle of different aspects of this brave new world. Nobody has it all. If they say they do, they’re kidding themselves. It’s changing way too fast.

We are very excited about the suggested marketing potential of social media but at the same time, trying to tread lightly. It’s not the same world we group up in. The messaging will not come from exclusively the seller anymore. The sellers have to take a leap of faith (that is, have confidence in their product) and let the marketing happen. It will anyway. They at least need to follow it. The fun part is the balancing act. We have powerful marketing tools. Tools that have been effective for decades. They won’t go away. We should continue to use them. Send your direct mail. Broadcast your TV or radio spots. Publish. Publish. Publish. Anyway you know how. But prepare for a two way conversation that is often initiated from the other side. Know what your customers think of your products and what they are telling their friends. Figure out how to leverage their recommendations. Deal with their concerns. Prepare for change.

And feel free to argue with me.