Transparency is not only preached by Obama

We might have found another way to understand the new Wild West. Called Social Media Marketing, An Hour a Day by Dave Evans, it seems like a great book so far. We’re still in it, but initial take-aways include the idea that your clients are talking about you whether like it or not. If you can discretely facilitate the discussions you have a better opportunity to build trust in your product. The word of the year (maybe two years) is “Transparency”.


Also, the author states that from a consumer’s perspective, marketers are clutter and Social Networks, the answer to the clutter. The marketing message that is pushed by the marketer is now, as well, being pushed by the consumer, and with a bit more credibility I dare say.

We’ll keep you posted as epiphanies prevail.