Great News for Printers and Mailers

There is a Silver Lining

No one will argue that the print and mail industry has been negatively impacted by the internet. What once was printed and mailed is so often sent electronically today. Emails, websites, social networks, blogs have made a serious dent in print and mail revenue. Many of us in the industry are embracing these alternatives and so we must. But let’s not give up on what we know and love best. We need to print to succeed in these other medias.

Thanks to the strict legislation about spamming, direct mail still offers benefits not possible, or legal, with email. Yes, email is great for frequent communications. It’s inexpensive and easy. But you need an already engaged audience. Unless your prospects have opted-in to your email campaigns, you cannot (legally) send them emails. BUT, you can send them mail. Through direct mail campaigns, you can direct your prospects to opt-in and receive future email. The mail is a great medium to build your email lists. Yes there are others, but this is still a very viable method.